Pengaruh Beban Kerja dan Dukungan Teknologi Terhadap Produktivitas Kerja
DOI:
https://doi.org/10.24260/aktiva.v4i2.6506Keywords:
workload, technology support, productivity, freelancer, digital economyAbstract
Purpose: This research aims to analyze the effect of workload on freelancer productivity, the effect of technology support on freelancer productivity, and the simultaneous effect of both variables on freelancer productivity in the context of the rapidly growing digital economy.
Methodology: This study employs a quantitative associative approach. Data were collected through questionnaires distributed to 100 active freelancers working on digital platforms. The data were analyzed using multiple linear regression with SPSS, including validity tests, reliability tests, classical assumption tests, partial tests, simultaneous tests, and coefficient of determination to examine the relationships between variables.
Research Findings: The results indicate that workload and technology support significantly influence freelancer productivity both partially and simultaneously. Technology support emerges as the most dominant factor in enhancing productivity compared to workload, showing that digital tools, internet access, and technological capabilities play a crucial role in improving work efficiency.
Contribution: This study contributes to human resource management literature by developing an integrated model of technology utilization and workload on freelancer productivity. Its novelty lies in focusing on digital-platform freelancers, an underexplored workforce context, and examining both factors simultaneously. Practically, the findings highlight the importance of optimizing technology use and managing workload to support sustainable productivity.
Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja terhadap produktivitas pekerja lepas, pengaruh dukungan teknologi terhadap produktivitas pekerja lepas, serta pengaruh keduanya secara simultan dalam konteks perkembangan ekonomi digital yang semakin pesat.
Metode: Penelitian ini menggunakan pendekatan kuantitatif asosiatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 pekerja lepas yang bekerja pada platform digital. Data dianalisis menggunakan regresi linear berganda dengan bantuan SPSS, yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji parsial, uji simultan, dan koefisien determinasi untuk menguji hubungan antarvariabel.
Temuan: Hasil penelitian menunjukkan bahwa beban kerja dan dukungan teknologi berpengaruh signifikan terhadap produktivitas pekerja lepas baik secara parsial maupun simultan. Dukungan teknologi terbukti menjadi faktor yang paling dominan dalam meningkatkan produktivitas, karena berperan dalam meningkatkan efisiensi kerja, mempercepat penyelesaian tugas, serta mempermudah komunikasi dan pengelolaan pekerjaan berbasis digital.
Kontribusi: Penelitian ini berkontribusi pada literatur manajemen sumber daya manusia dengan mengembangkan model terintegrasi mengenai pemanfaatan teknologi dan beban kerja terhadap produktivitas freelancer. Kebaruan penelitian ini terletak pada fokusnya terhadap freelancer pada platform digital, yang masih relatif kurang diteliti, serta menguji kedua faktor tersebut secara simultan. Secara praktis, temuan penelitian ini menekankan pentingnya mengoptimalkan penggunaan teknologi dan mengelola beban kerja untuk mendukung produktivitas pekerja lepas yang berkelanjutan.
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