Dampak Literasi Digital, Kreativitas Digital, dan Media Sosial terhadap Minat Wirausaha: Kajian Empiris Mahasiswa
DOI:
https://doi.org/10.24260/aktiva.v4i2.6515Keywords:
Literasi Digital, Kreativitas Digital, Sosial Media, Minat Berwirausaha, Teori Prilaku TerencanaAbstract
Research Purpose: Driven by the urgency to mitigate educated unemployment in non-metropolitan areas, this study aims to analyze the effect of digital literacy, digital creativity, and social media usage on the entrepreneurial interest of university students in Garut Regency.
Method: This research employed an explanatory quantitative approach using a purposive sampling technique involving 140 active students. Data collection was conducted through the distribution of questionnaires and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method.
Research Findings: The results indicate that digital literacy has a positive and significant effect on students' entrepreneurial interest. Conversely, digital creativity and social media usage do not show a significant effect on entrepreneurial interest.
Recommendations and Novelty: These findings indicate that the ability to understand and utilize digital information is more crucial than mere technical digital skills in shaping entrepreneurial intention. This study provides practical implications for higher education institutions to strengthen entrepreneurship learning based on digital business practices, positioning digital literacy as a cognitive equalizer to break geographical market barriers and foster financial independence.
Tujuan penelitian: Didorong oleh urgensi mitigasi pengangguran terdidik di wilayah non-metropolitan, penelitian ini bertujuan untuk menganalisis pengaruh literasi digital, kreativitas digital, dan penggunaan media sosial terhadap minat berwirausaha mahasiswa di Kabupaten Garut.
Metode: Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan teknik purposive sampling terhadap 140 mahasiswa aktif. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM).
Temuan penelitian: Hasil penelitian menunjukkan bahwa literasi digital berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa. Sebaliknya, kreativitas digital dan penggunaan media sosial tidak menunjukkan pengaruh yang signifikan terhadap minat berwirausaha.
Kontribusi: Temuan ini mengindikasikan bahwa kemampuan analitis dalam memahami dan memanfaatkan informasi digital jauh lebih krusial dibandingkan sekadar penguasaan keterampilan teknis dalam membentuk intensi kewirausahaan. Penelitian ini memberikan implikasi praktis bagi perguruan tinggi untuk merekonstruksi pembelajaran kewirausahaan dengan memosisikan literasi digital sebagai modal kognitif guna menembus keterbatasan geografis dan membangun kemandirian finansial mahasiswa.
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