https://e-journal.iainptk.ac.id/index.php/andromeda/issue/feedAndromeda2025-07-22T00:00:00+07:00Juliantojuliantoj452@gmail.comOpen Journal Systems<p align="justify">Andromeda Journal with E-ISSN : <a href="https://issn.brin.go.id/terbit/detail/20231106151839002" target="_blank" rel="noopener">3026-6750</a> & P-ISSN : <a href="https://issn.brin.go.id/terbit/detail/20231225241128911" target="_blank" rel="noopener">3089-543X</a> is a journal that publishes research or research articles related to topics that are relevant and related to Management and Business (Sales Management, Operational Management, Business Management, Banking Management, Administrative Management, Strategic Management, Marketing Management, Public Relations Management, Sales Management, Supply Chain Management, Operations Management, Procurement Management, Financial Management, Accounting Management, Human Resources Management (HR), Information Technology Management, R&D Management, Engineering Management, Project Management, Program Management, Risk Management, Quality Management, Change Management, Innovation Management, Design Management, and Facility Management), as well as Sharia Management and Business. This journal is published twice a year (June and December). The journal has been indexed by:</p> <div style="display: flex; justify-content: left; align-items: center; gap: 8px; flex-wrap: wrap;"><br> <a href="https://garuda.kemdikbud.go.id/journal/view/34053" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="https://e-journal.elkuator.com/public/site/images/muhammadlutfihakim/garuda.png" alt="garuda"></a> <a href="https://scholar.google.com/citations?user=Dq9HpikAAAAJ" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="https://e-journal.elkuator.com/public/site/images/muhammadlutfihakim/gs.png" alt="google scholar"> </a><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/ISSN_PORTAL.png"><a href="https://moraref.kemenag.go.id/archives/journal/100608343218855959" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/mora.png"></a><a href="https://www.base-search.net/Search/Results?lookfor=https%3A%2F%2Fe-journal.iainptk.ac.id%2Findex.php%2Fandromeda&type=all&l=en&oaboost=1&refid=dchisen" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/1200px-BASE_search_engine_logo.svg_.png"></a><a href="https://journalseeker.researchbib.com/view/issn/3026-6750" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/Reserachbib.jpg"></a><a href="https://search.crossref.org/search/works?q=3026-6750&from_ui=yes" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/crossreffdoi.png"></a><a href="https://app.dimensions.ai/discover/publication?search_mode=content&and_facet_source_title=jour.1473905" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/dimension.png"></a><a href="https://search.worldcat.org/lists/083a8b05-8eec-437b-8d05-9dabfb4c06c0" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/WorldCat-logo.png"></a><a href="https://www.scilit.net/publications?qa=%5B%7B%22id%22%3A%22source_id%22%2C%22value%22%3A%22461285%22%7D%5D&sort=newest&facet=%7B%22publication_type%22%3A%5B%22JOURNAL-ARTICLE%22%5D%7D" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/scilit2.png"></a><a href="https://www.neliti.com/journals/andromeda" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/neliti1.png"></a><a href="https://ouci.dntb.gov.ua/?title=&publisher=IAIN+Pontianak&journal=Andromeda" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/ouci.png"></a><a href="https://rootindexing.com/journal/andromeda-Andro" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/root.png"></a><a href="https://europub.co.uk/journals/andromeda-J-31120#articles" target="_blank" rel="noopener"><img style="width: 80px; height: 40px; margin-top: 8px; margin-right: 2px; border: 1px solid #184B80;" src="/public/site/images/juliantoandromeda/logo_(1).png"></a></div> <div style="display: flex; justify-content: center; align-items: center; gap: 8px; flex-wrap: wrap;"> </div>https://e-journal.iainptk.ac.id/index.php/andromeda/article/view/4816ANALISIS STUDI KELAYAKAN BISNIS USAHA TOKO SEGENY DESSERT2025-07-18T09:13:19+07:00Amanda Zahra Valentinyvalenamanda11@gmail.comNafika Riza Ramadhaninafikarizaramadhani@gmail.comDani Fauzandanifauzan@gmail.comNandia Septi Triandiranandiraseptitriandira@gmail.com<p>Penelitian ini bertujuan untuk menganalisis kelayakan bisnis Segeny Dessert, sebuah usaha makanan penutup yang berlokasi di Kota S. Tujuan utama studi ini adalah menilai potensi usaha secara menyeluruh dari berbagai aspek guna mendukung pertumbuhan bisnis yang berkelanjutan. Penelitian menggunakan pendekatan campuran <em>(mix methods)</em> dengan metode kualitatif dan kuantitatif. Data diperoleh melalui wawancara dengan pemilik, observasi langsung, serta pemantauan media sosial usaha. Analisis mencakup enam aspek utama: hukum, pasar dan pemasaran, manajemen dan SDM, teknis dan teknologi, lingkungan, serta keuangan. Hasil menunjukkan bahwa usaha Segeny Dessert layak dijalankan karena memiliki daya saing kuat melalui strategi digital marketing, variasi produk dessert yang khas, dan lokasi strategis. Namun, terdapat beberapa kelemahan yang perlu dibenahi seperti belum lengkapnya legalitas usaha, pencatatan keuangan yang belum terdigitalisasi, dan keterbatasan lahan parkir.Saran yang diberikan adalah pentingnya peningkatan legalitas (NPWP dan sertifikasi halal), modernisasi sistem keuangan, serta pengembangan inovasi produk dan pasar. Studi ini menegaskan pentingnya studi kelayakan sebagai panduan strategis dalam merintis dan mengembangkan usaha di era persaingan digital.</p>2025-07-22T00:00:00+07:00Copyright (c) 2025 Andromeda