Jurnal Manajemen Dakwah (J-MD)

Implementasi Manajemen Sumber Daya Manusia Dalam Peningkatan Kinerja Organisasi Dakwah (Studi Kasus: Nahdlatul Ulama)

M. Fahmi Ashari — 2024-11-06

This research aims to understand the relationship between Human Resource Management and the Performance of Da'wah Organizations (Case Study: Nahdlatul Ulama. The research method uses qualitative research with the type of case study on Nahdlatul Ulama. The technique for obtaining data uses library research. The results of this research are that Nahdlatul Ulama has a good organizational structure, from management levels and a complete management structure. In implementing human resources in the Nahdlatul Ulama organization, it is realized in the form of priority work programs that lead to human resource management, first, development programs human quality which focuses on 2 aspects, namely the education and health aspects. The education aspect is realized in the NU Scholarship program by Lakpesdam PBNU and the health aspect is realized in the form of the Inclusion Program and Gerakan Keluarga Maslahat NU (GKMNU) and the second priority work program, namely organizational strengthening. institutions and networks, which are realized in one form of activity, namely cadre formation. Furthermore, the relationship between human resource management and the performance of missionary organizations has a very close relationship in managing, organizing and utilizing human resources so that they can contribute to the performance of missionary organizations.

BUILDING THE IMAGE OF A QUALITY ISLAMIC BOARDING SCHOOL: INNOVATIVE MARKETING STRATEGIES THAT CHANGE PUBLIC PERCEPTION

Nurul Fadilah — 2024-10-31

This research investigates the marketing management practices at Abu Hurairah Islamic Boarding School, which is accredited by the Islamic University of Madinah, Saudi Arabia, and has seen a growing number of applicants each year. With its adequate facilities and numerous advantages, the researcher aims to explore how the institution manages its enrollment process and marketing strategies. This qualitative study employs observation, interviews, and documentation for data collection, with analysis based on Glaser and Strauss' constant comparative method. The study focuses on two main aspects: (1) new student enrollment management and (2) marketing strategies for student recruitment. The findings reveal that the enrollment management process includes planning (setting quotas for alumni and non-alumni), organizing (committee division by class), implementing (a 2-3 month admission process), and supervising (performance evaluation during activities). The marketing strategies align with the marketing mix theory, covering Product (boarding and full-day classes), Price (tuition fees and other costs), Place (a strategic city-center location), Promotion (word of mouth), People (qualified staff from the Middle East), Process (seven stages of admission), and Physical Evidence (facilities, uniforms, and staff). The originality of this research lies in its detailed analysis of how Islamic boarding schools like Abu Hurairah implement modern marketing management to enhance student enrollment.

Fiqh vs. Hadith in the context of Mosques: A Comparative Study of Imarah Management

Mohammad Mas’ud Jauhari — 2024-10-30

The purpose of this research is to explore: 1) the planning of fiqh and hadith studies at Al-Hikmah Mosque, 2) the implementation of fiqh and hadith studies at Al-Hikmah Mosque, 3) the evaluation of fiqh and hadith studies at Al-Hikmah Mosque. This research uses a qualitative approach with a descriptive method. The data sources for this study include the mosque chairman, the management of the imarah section, and the congregation of Al-Hikmah Mosque, obtained through interviews, observations, and documentation. The data collection techniques in this research are observation, interviews, and documentation. Meanwhile, the data analysis techniques used are data collection, data condensation, data presentation (data display), and conclusion drawing or verification.The results of this research conclude that: 1) The planning of fiqh and hadith studies at Al-Hikmah Mosque is carried out through small meetings or discussions with mosque management; 2) The implementation of fiqh and hadith studies at Al-Hikmah Mosque has been conducted well, and the mosque management provides the best facilities for the congregation to feel comfortable during religious studies. The fiqh study is led by Ustadz H. Awwab Ahmad Attamimi, and the hadith study is led by Ustadz H. Annas Said Azzo'bi, S.Pd.I.; 3) The evaluation of fiqh and hadith studies at Al-Hikmah Mosque is conducted through small meetings or informal discussions. After the evaluation, the mosque management must follow up to ensure that future religious studies are even better.

OPTIMIZATION OF THE ROLE OF MOSQUES IN EMPOWERING THE COMMUNITY (CASE STUDY OF THE KAPAL MUNZALAN MOSQUE IN PONTIANAK INDONESIA)

Suhra Wardi — 2024-10-31

Mosques are the center of Islamic civilization in the world. So in case of management, every mosque administrator must have competence and broad insight of management. So that the mosque functions as it was used during the time of the Prophet Muhammad, namely that the mosque was used as a place for social activities and was used for worship. This article describes the optimization of the function of the Kapal Munzalan Mosque in Pontianak as a center for community empowerment activities. The purpose of this research is to describe the role of mosque management in improving community welfare. This research uses a descriptive qualitative method (Krippendorff, 1993) to develop various programs for the improvement of the welfare of Muslims and library studies. Research results show that among the Ziswaf (Zakat, Infaq, and Shadaqoh) programs are as follows: leading businesses from Ziswaf funds, managed in the form of the Rice Infaq Movement (GIB) for pesantren and the poor, da'wah programs: nurturing and serving converts in rural areas, assisting mosques with knowledge and skills related to mindset, concepts, and management of prosperous, abundant mosques, through service programs; research, training, consultation, and networking, providing education and training in Digital Marketing & Digital Content, establishing Baitulmaal. This Baitulmaal is named Baitulmaal Munzalan Indonesia (BMI) and has 32 branches spread throughout Indonesia.

Keywords: Empowerment, Mosque, Optamalization