Pengaruh Kemudahan dan Keamanan Fitur E-Mas pada BSI Mobile terhadap Minat Investasi Digital (Studi pada Masyarakat Kota Bandar Lampung)
The Effect of the Ease of Use and Security of the E-Mas Feature in BSI Mobile on Digital Investment Interest (A Study of the People of Bandar Lampung City)
DOI:
https://doi.org/10.24260/jkubs.v5i3.6856Keywords:
Digital investment interest, E-Mas, Ease of use , Security, BSI MobileAbstract
Purpose: This study aims to examine the effect of the ease of use and security of the E-Mas feature in BSI Mobile on the digital investment interest of the people of Bandar Lampung City.
Design/Methodology/Approach: This study employed a quantitative approach with an associative research design. The population consisted of people in Bandar Lampung City who were familiar with or had used the E-Mas feature in BSI Mobile. A total of 100 respondents were selected using the Lemeshow formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS).
Research Findings: The results indicate that the ease of use and security of the E-Mas feature have a positive and significant effect on digital investment interest, both partially and simultaneously (p < 0.05). The coefficient of determination (R²) of 0.263 indicates that the two independent variables explain 26.3% of the variance in digital investment interest, while the remaining 73.7% is influenced by other factors outside the research model.
Contribution/Originality/Novelty: This study contributes to the literature on Islamic digital finance by explaining the factors influencing interest in digital gold investment. The novelty of this research lies in examining the effects of the ease of use and security of the E-Mas feature in BSI Mobile on the digital investment interest of the people of Bandar Lampung City, an area that has received limited attention in previous studies.
Keywords: Digital investment interest, E-Mas, Ease of use, Security, BSI Mobile
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