2026. A THE INFLUENCE OF SERVICE QUALITY, DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO BECOME A CUSTOMER OF ISLAMIC BANKS WITH BRAND IMAGE AS AN INTERVENING VARIABLE (A Study of BSI Users in the Community of Pati Regency): English. Jurnal Keuangan dan Perbankan Syariah. 4, 2 (Feb. 2026), 155–173. DOI:https://doi.org/10.24260/jkubs.v4i2.4540.