A THE INFLUENCE OF SERVICE QUALITY, DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO BECOME A CUSTOMER OF ISLAMIC BANKS WITH BRAND IMAGE AS AN INTERVENING VARIABLE (A Study of BSI Users in the Community of Pati Regency): English. JKUBS. 2026;4(2):155-173. doi:10.24260/jkubs.v4i2.4540