A THE INFLUENCE OF SERVICE QUALITY, DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO BECOME A CUSTOMER OF ISLAMIC BANKS WITH BRAND IMAGE AS AN INTERVENING VARIABLE (A Study of BSI Users in the Community of Pati Regency): English. Jurnal Keuangan dan Perbankan Syariah, [S. l.], v. 4, n. 2, p. 155–173, 2026. DOI: 10.24260/jkubs.v4i2.4540. Disponível em: https://e-journal.iainptk.ac.id/index.php/jkubs/article/view/4540. Acesso em: 19 apr. 2026.