COMMUNICATION STRATEGIES OF PEOPLE WITH MRKH SYNDROME AS A MEANS OF KNOWLEDGE SHARING THROUGH TIKTOK SOCIAL MEDIA

A Virtual Ethnography Review of the @ani_ompong Account

Abstract

Abstract

This research aims to dissect the characteristics of women suffering from MRKH Syndrome experienced by one of the content creators named @ani_ompong and explain in more depth the communication strategies used in providing knowledge sharing to the wider community about MRKH Syndrome via social media TikTok. The method used is the virtual ethnography method. Data collection was obtained from observations and documentation from the @ani_ompong account. Supporting data was also obtained from related literature and other online platforms. The results of the research explain the characteristics experienced by the owner of the @ani_ompong account as someone suffering from MRKH Syndrome, such as not having a uterus, not having a menstrual cycle, and not having a vaginal opening. And the communication strategy used by the @ani_ompong account in providing knowledge sharing on TikTok social media is by performing attractions, jokes, and even using Javanese to convey education about the syndrome he is experiencing. The account owner also gets quite a large income from the virality of his content and often gets offers to do endorsements and paid promotions.

Keywords: Communication, MRKH Syndrome, Knowledge Sharing, TikTok