MEDIA RELATIONS
(A CONCEPTUAL STUDY OF ITS SIGNIFICANCE IN ACHEAVING THE AIM OF PUBLIC RELATIONS)
DOI:
https://doi.org/10.24260/joisco.v3i1.4296Keywords:
Keywords: Media relations, Conceptual study, Significance, Public relationsAbstract
This paper reveals the significance of media relations in acheaving the aim of public relations activity. It is a conceptual qualitative descriptive study based on the library research. Conceptual research is a methodology wherein research is conducted by observing and analyzing already present information on a given topic. It conveys communication approach, especially media theory. It is designed to answer research problem: how the significance of media relations in acheaving the aim of public relations. Research result shows that media relations has a significant contribution in acheaving the aim of public relations. Its significance are: 1. Building a positive image of the company, 2. Rejects oblique issues directed at the compay, 3. Increase public trust in products, 4. Reaching a wider audience, 5. Get access to audience without paying a fortune, and 6. Contributing in knowledge dissemination.
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Anugerah, Widiansyah. (2023). “Apa Itu Tabloid? Pengertian, Karakteristik, dan Contohnya,” https://www.localstartupfest.id/faq/apa-itu-tabloid (04 April 2025)
Ardianto, Elvinaro, Lukiati Komala dan Siti Karlinah. (2007). Komunikasi Massa. Bandung: Simbiosa Rekatam Media.
Bhat, Adi. “Conceptual Research: Definition, Framework, Example and Advantages.” https://www.questionpro.com/blog/conceptual-research/ (07 April 2025)
Canfield, Bertrand R. (1959). Public Relations: Principles and Problems. Englewood Cliffs Prentice –Hall, Inc.
Chaudari, Muhammad Umair. et al. (2025). “The Impact of New Media on Contemporary Journalism.” The ritical Review of Social Sciences Studies. Volume 3, Number 1, 2025: hlm. 876-886.
Daman. (2023). “Aktivitas Media Relations: Menjalin Hubungan Akrab dalam Industri Komunikasi.” https://www.bing.com/search?q= (03 April 2025)
Darmastuti, Rini. (2012). Media Relations- Konsep, Strategi dan Aplikasi. Yogyakarta: Andi Offset.
Dharma, Bagas. (2023). ‘Pengertian Media Relation, Fungsi dan Contoh Kegiatannya,” https://www.publikasimedia.com/media-relation (05 April 2025)
Effendy, Onong Uchjana. (2009). Human Relations dan Public Relations. Bandung: Penerbit CV. Mandar Maju.
Fadillah, Siti Sekar Ayu dan Dwi Kartikawati. (2020). “Aktivitas media relations konsultan public relations media buffet dalam membantu pembentukan citra perusahaan klien,” Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Program Studi Ilmu Komunikasi, Vol. 6, No. 2, hlm. 547 – 559.
Hendrik. “Pengertian Public Relations: Tugas, Tantangan, Tujuan dan Teknik.” https://www.gramedia.com/literasi/public-relation-adalah/ (04 April 2025)
Jefkins, Frank. (2002). Public Relations. Edisi ke -5. Jakarta: Penerbit Erlangga.
Kriyantoro, Rachmat. (2008). Public Relations Writing: Media Public Relations Membangun Citra Korporat.” Jakarta: Kencana Prenada Media Group.
Lesly, Philip. (1998). Lesly’s Handbook of Public Relations and Communication. Lincolnwood: USA. Contemporary Books.
“Media Elektronik,” https://id.wikipedia.org/wiki/Media_elektronik (04 April 2025)
“Media Relation: Pengertian, Definisi, Fungsi & Manfaatnya,” https://akudigital.com/bisnis-tips/pengertian-media-relation (04 April 2025)
“Media Theory,” https://www.sciencedirect.com/topics/social-sciences/media-theory (05 April 2025)
“ Medium Theory,” https://www.communicationtheory.org/medium-theory/ (05 April 2025)
Miladi, Aniswa dan Qurratu Aini, “Media Relations,” Desember 2022 https://www.researchgate.net/publication/ (03 April 2025)
“New Media,” https://en.wikipedia.org/wiki/New_media (04 April 2025)
Nurudin. (2008). Hubungan Media: Konsep dan Aplikasi. Jakarta: Raja Grafindo.
Vanya Karunia Mulia Putri. (2021). “Media Cetak: Pengertian dan Jenisnya,” https://www.kompas.com/skola/read/2021/12/06/103349769/ (04 April 2025)
Rice, Ronald E. (1984). The New Media: Communication, Research, and Technology (1st edition.). CA: Sage Publications.
Sastrosoebroto, Ika. (2013). Public Relations Tales. Jakarta: Raih Asa Sukses (Penebar Swadaya Grup).
Setyanto, Yugih dan Paua T. Anggarina. (2016). “Media Relations sebagai Upaya Humas dalam Diseminasi Ilmu Pengetahuan (Studi pada Perguruan Tinggi).” hlm. 1 – 13. https://www.researchgate.net/publication/303457253 (05 April 2025)
Tere, “Pengertian Media Massa dan Karakteristiknya sebagai Sarana Komunikasi https://www.gramedia.com/literasi/pengertian-media-massa/ (04 April 2025)
Widjaja, H.A.W. (2008). Komunikasi: Komunikasi dan Hubungan Masyarakat. Jakarta: Bumi Aksara.
Yualita, Neni. (2005). Dasar-dasar Public Relations. Bandung: Pusat Penerbitan Universitas.
Zhang, Yuyue. (2023). “Interaction between media and public relations: Establishing effective communication channels,” Media and Communication Research Clausius Scientific Press, Canada, Vol. 4 Num. 11, 2023: hlm. 38-44. DOI: 10.23977/mediacr.2023.041106
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Published
2025-07-08
How to Cite
Amrullah, M. N. (2025). MEDIA RELATIONS : (A CONCEPTUAL STUDY OF ITS SIGNIFICANCE IN ACHEAVING THE AIM OF PUBLIC RELATIONS). JOISCO: Journal of Islamic Communication, 3(1), 39–56. https://doi.org/10.24260/joisco.v3i1.4296
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