UTILIZATION OF INSTAGRAM AS A COMMUNICATION MEDIA FOR CANDIDATES FOR GOVERNOR OF WEST KALIMANTAN IN 2024

2026-01-01T20:19:17+07:00

This study examines the political communication strategies implemented by three West Kalimantan gubernatorial candidates, Sutarmidji, Rian Norsan, and Muda Mahendrawan through their official Instagram accounts. The main objective of the study is to identify the use of Instagram as a communication medium for political actors in West Kalimantan. This study uses a qualitative research type with a content analysis approach, where the main data is obtained from observation of uploaded content, documentation, and literature studies. The three Instagram accounts, namely @bang.midji, @rianorsan.id, and @muda.mahendrawan, a content analysis approach was chosen to study the visual elements, messages, and connectedness built through the campaign content of the three West Kalimantan gubernatorial candidates. The results of the study show that the candidates in utilizing Instagram with different strategies, including the @bang.midji account building credibility and a competent leadership image through uploading information on work programs and achievements during their previous term supported by high credibility, then the @rianorsan.id account focuses on building emotional connections through direct interaction with the community, Meanwhile, the @muda.mahendrawan account shows very high upload activity, but with a relatively lower level of audience interaction compared to other candidates. This research is expected to contribute to the digital political communication literature by offering specific insights into the use of Instagram in regional head elections

LOCAL WISDOM MESSAGES IN THE SAPRAHAN TRADITION IN THE SAMBAS MALAY COMMUNITY

2026-01-02T08:04:28+07:00

This study aims to uncover the values of local wisdom contained in the saprahan tradition in the Sambas Malay community, as a form of cultural communication that strengthens togetherness and social identity. The researcher used a qualitative research type with a descriptive approach. Primary data were obtained through observations and direct experiences of the researcher in the implementation of the Saprahan tradition, while secondary data were obtained from related literature and documentation. Data analysis techniques were carried out interactively through the process of reduction, presentation, and drawing conclusions. The results of the study indicate that the Saprahan tradition contains local wisdom values, including the meaning of the six pillars of faith from the division of groups of six people, the symbol of togetherness from the elongated and facing sitting position, respect for guests through sitting on a saprah cloth or banana leaf, the spiritual value of the five food menus and sherbet water that symbolize the five pillars of Islam, and respect for food through the habit of eating with hands. This tradition reflects the philosophy of "sitting at the same low, standing at the same height" as a form of equality and togetherness in the social interactions of the Sambas Malay community.

JOISCO: Journal of Islamic Communication

UTILIZATION OF INSTAGRAM AS A COMMUNICATION MEDIA FOR CANDIDATES FOR GOVERNOR OF WEST KALIMANTAN IN 2024

LOCAL WISDOM MESSAGES IN THE SAPRAHAN TRADITION IN THE SAMBAS MALAY COMMUNITY