JOISCO: Journal of Islamic Communication

MARKETING COMMUNICATION IN SALES OF RICE AGRICULTURAL PRODUCTS IN MENDAYUN VILLAGE, OGAN KOMERING ULU TIMUR

2025-06-29T23:13:18+07:00

This study discusses marketing communication in rice sales in Mendayun Village, Ogan Komering Ulu Timur. Using a qualitative descriptive method with observation, interviews, and documentation, this research refers to Terance A. Shimp's Marketing Communication theory. The results show that rice farmers apply personal selling by understanding customer needs related to price and quality. In marketing, some still use manual methods, while others have started utilizing social media such as Facebook and WhatsApp for promotion and communication with customers.

Keywords: Personal selling, Farmer, promotion

ETHICS OF DA'WAH COMMUNICATION FROM THE PERSPECTIVE OF THE QUR'AN: COMPARATIVE STUDY WITH CONTEMPORARY COMMUNICATION THEORY

2025-06-27T20:58:14+07:00

This study examines the ethics of da'wah communication from the perspective of the Qur'an and compares it with contemporary communication theories. The Qur'an provides clear guidelines on ethics in communication, encompassing principles such as honesty, patience, wisdom, compassion, and respect for differences. On the other hand, contemporary communication theories offer modern approaches that focus on empathetic, persuasive, and adaptive communication. This research aims to identify the similarities and differences between these two perspectives and contribute to the development of a more effective and Islamically sound da'wah communication model. The method used is a literature review, gathering relevant sources. The findings of this study show that although there are differences in approach, the communication principles taught in the Qur'an can be integrated with modern communication theories to create more effective and ethical da'wah communication.

PERSUASIVE COMMUNICATION IN THE QURAN: IMPLICATIONS FOR CONTEMPORARY PREACHING

2025-06-30T13:05:58+07:00

This research discusses the concept of persuasive communication in the Qur'an and its relevance to contemporary da'wah practices. Persuasive communication in the Qur'an emphasizes an approach full of wisdom, mau'izahah hasanah (good advice), mujadalah (polite dialogue) and qashasul Qur'an (stories). This approach is reflected in verses that indicate effective methods of message delivery, such as the use of empathic language, adaptation to the audience, and presentation of evidence and logic. In the context of contemporary da'wah, persuasive communication based on Qur'anic values can be a relevant strategy to face the challenges of the times, including cultural pluralism, differences in views, and the development of information technology. This research uses a qualitative method with a library research approach. This approach was chosen because it is in accordance with the research objectives, namely exploring the principles of communication in the Qur'anic perspective and comparing with contemporary communication theories through text and literature analysis. This study concludes that the Qur'an-based persuasive approach not only provides a strong theological foundation, but also offers practical solutions in delivering the message of Islam in an inclusive, peaceful and effective manner. The implications of this study are expected to enrich da'wah methods, both individually and institutionally, so that they are more relevant to the dynamics of society.