JOISCO: Journal of Islamic Communication

MARKETING COMMUNICATION IN SALES OF RICE AGRICULTURAL PRODUCTS IN MENDAYUN VILLAGE, OGAN KOMERING ULU TIMUR

Ita Sari — 2025-06-30

This study discusses marketing communication in rice sales in Mendayun Village, Ogan Komering Ulu Timur. Using a qualitative descriptive method with observation, interviews, and documentation, this research refers to Terance A. Shimp's Marketing Communication theory. The results show that rice farmers apply personal selling by understanding customer needs related to price and quality. In marketing, some still use manual methods, while others have started utilizing social media such as Facebook and WhatsApp for promotion and communication with customers.

Keywords: Personal selling, Farmer, promotion

ETHICS OF DA'WAH COMMUNICATION FROM THE PERSPECTIVE OF THE QUR'AN: COMPARATIVE STUDY WITH CONTEMPORARY COMMUNICATION THEORY

Lukmanul Hakim — 2025-06-30

This study examines the ethics of da'wah communication from the perspective of the Qur'an and compares it with contemporary communication theories. The Qur'an provides clear guidelines on ethics in communication, encompassing principles such as honesty, patience, wisdom, compassion, and respect for differences. On the other hand, contemporary communication theories offer modern approaches that focus on empathetic, persuasive, and adaptive communication. This research aims to identify the similarities and differences between these two perspectives and contribute to the development of a more effective and Islamically sound da'wah communication model. The method used is a literature review, gathering relevant sources. The findings of this study show that although there are differences in approach, the communication principles taught in the Qur'an can be integrated with modern communication theories to create more effective and ethical da'wah communication.

PERSUASIVE COMMUNICATION IN THE QURAN: IMPLICATIONS FOR CONTEMPORARY PREACHING

mursam mursam — 2025-06-30

This research discusses the concept of persuasive communication in the Qur'an and its relevance to contemporary da'wah practices. Persuasive communication in the Qur'an emphasizes an approach full of wisdom, mau'izahah hasanah (good advice), mujadalah (polite dialogue) and qashasul Qur'an (stories). This approach is reflected in verses that indicate effective methods of message delivery, such as the use of empathic language, adaptation to the audience, and presentation of evidence and logic. In the context of contemporary da'wah, persuasive communication based on Qur'anic values can be a relevant strategy to face the challenges of the times, including cultural pluralism, differences in views, and the development of information technology. This research uses a qualitative method with a library research approach. This approach was chosen because it is in accordance with the research objectives, namely exploring the principles of communication in the Qur'anic perspective and comparing with contemporary communication theories through text and literature analysis. This study concludes that the Qur'an-based persuasive approach not only provides a strong theological foundation, but also offers practical solutions in delivering the message of Islam in an inclusive, peaceful and effective manner. The implications of this study are expected to enrich da'wah methods, both individually and institutionally, so that they are more relevant to the dynamics of society.

MEDIA RELATIONS

Mudzhira Nur Amrullah — 2025-07-08

This paper reveals the significance of media relations in acheaving the aim of public relations activity. It is a conceptual qualitative descriptive study based on the library research. Conceptual research is a methodology wherein research is conducted by observing and analyzing already present information on a given topic. It conveys communication approach, especially media theory. It is designed to answer research problem: how the significance of media relations in acheaving the aim of public relations. Research result shows that media relations has a significant contribution in acheaving the aim of public relations. Its significance are: 1. Building a positive image of the company, 2. Rejects oblique issues directed at the compay, 3. Increase public trust in products, 4. Reaching a wider audience, 5. Get access to audience without paying a fortune, and 6. Contributing in knowledge dissemination.

THE ROLE OF PUBLIC RELATIONS OF THE COMMUNICATION AND INFORMATICS DEPARTMENT (KOMINFO) OF SINGKAWANG CITY IN PROMOTING TOURISM DESTINATIONS THROUGH INSTAGRAM @KOMINFO_SINGKAWANG

Dimas Lunaldy — 2025-07-31

This study aims to examine the tourism promotion strategy carried out by the Communication and Informatics Office of Singkawang City through the social media Instagram @kominfo_singkawang. The main focus of this study is to answer main problems, namely what is the tourism promotion strategy implemented through the use of Instagram by Kominfo Singkawang. This study uses a qualitative research method, and uses the AIDDA theory (Awareness, Interest, Desire, Decision, Action) as an analytical framework. The data sources of this study consist of primary data sources and secondary sources, namely 1) The primary data sources in this study are the graphic designer of the Singkawang Diskominfo Instagram, the Diskominfo Public Relations Officer, the Diskominfo Instagram admin, the public complaint manager, and five tourists in West Kalimantan; 2) The secondary data sources in this study were obtained from researchers at the Singkawang City Diskominfo in the form of data needed to strengthen primary data, and which researchers obtained from books, documents, archives or others related to the research problem. The results of the study indicate that tourism promotion on the Singkawang Kominfo Instagram is carried out through various visual content such as photos and videos that attract attention, as well as the use of hashtags to increase reach. The promotional strategies implemented include managing an active Instagram account, collaborating with various parties, and creating content that is in accordance with the interests and desires of the audience, with the aim of arousing desire and supporting the audience's decision to visit tourist destinations in Singkawang.