Strategi Lazismu Pusat Dalam Meningkatkan Kepercayaan Muzakki
DOI:
https://doi.org/10.24260/pktk5547Keywords:
Lazismu Pusat, Strategy, MuzakkiAbstract
Zakat payers are less aware of the benefits of paying zakat through institutions. Zakat institutions receive less zakat funds than infaq funds. This shows that the collection of zakat funds is less than optimal. Based on the description of the research background, the aim of the research is to determine the efforts of the Amil Zakat Institution to increase confidence in paying zakat to existing institutions. And to find out what steps the Amil Zakat Institution will take to guarantee that the zakat given to the Amil Zakat Institution will be safe and will be distributed properly. This research was carried out using qualitative methods. From the other side and simply it can be said that the aim of qualitative research is to find answers to a phenomenon or question through the systematic application of scientific procedures using a qualitative approach. The results of this research are in increasing the trust of muzakki. LAZISMU provides evidence of strong reports to muzakki such as financial reports for companies, individual reports, and to muzakki who, if they provide large amounts of funds, will make their own report, not combine it with other reports.
References
George A. steiner, J. B. miner. (1997). kebijakan dan strategi manajemen.
Khairunnisa, A. H., Ningrum, J. W., Huda, N., & Rini, N. (2020). Pengaruh Brand Awareness dan Kepercayaan Terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia. Jurnal Ilmiah Ekonomi Islam, 6(2), 284. https://doi.org/10.29040/jiei.v6i2.761
Lazismu Pusat. (2022). Laporan keuangan Lazismu Periode 31 Desember 2022.
M. Taufiq Amir. (2005). Dinamika pemasaran.
Majelis Permusyawaratan Rakyat. (2011). Undang undang republik indonesia nomor 23 tahun 2011. July.
Nurhidayat, N. (2020). Strategi Fundraising Zakat Pasca Pandemi Covid-19. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(8), 737–748. https://doi.org/10.15408/sjsbs.v7i8.16553
Rofiq, A. (2012). Fiqh Kontekstual: Dari Normatif ke Pemaknaan Sosial.
Trisnaningtyas, Y. M., Rapini, T., & Farida, U. (2020). Analisis Pengendalian Internal, Transparansi, Akuntabilitas Pengelolaan Zakat dan Kualitas Lembaga Amil Zakat. Isoquant: Jurnal Ekonomi, Manajemen Dan Akuntansi, 4(1), 82–96.
Wardani, R. W. K. (2017). Strategi Komunikasi Badan Amil Zakat Nasional dalam Pengumpulan Zakat Maal. Ilmu Dakwah: Academic Journal for Homiletic Studies, 11(1), 151–176. https://doi.org/10.15575/idajhs.v11i
Yusuf, M. (2016). Metode Penelitian Kualitatif, Kuantitatif & Penelitian Gabungan.
Published
Issue
Section
License
Copyright (c) 2024 Journal of Islamic Economy and Business (JIsEB)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
