PENTINGNYA PERANAN KOMUNIKASI DALAM SUATU ORGANISASI: ANALISIS GAYA KOMUNIKASI ANTAR PENGURUS UKM-F KEWIRAUSAHAAN UIN GUSDUR PEKALONGAN

Abstract

This study analyzes the crucial function of efficient communication in achieving organizational success. Successful communication between leaders and members, whether through in-person meetings or online platforms, promotes collaboration, minimizes miscommunication, and nurtures trust and transparency among teams. The communication style of a leader assumes a vital role in steering, instructing and inspiring members toward a shared objective. While technology has made communication more accessible, barriers to both understanding and expressing messages can still arise. This study employed a qualitative descriptive research method to investigate communication styles among university administrators. The researchers collected data through interviews and documentation, and utilized the Huberman model to draw conclusions. Face-to-face communication is still crucial in addressing these barriers. Effective communication is a crucial factor that influences behavioral control, motivation, and decision-making, and strengthens relationships within organizations. Organizations can use a range of communication styles and models to resolve conflicts and achieve their goals. Key to success is to select the most suitable communication style with creativity. Effective communication builds cooperative relationships within organizations, prevents miscommunication, and helps to achieve shared goals. Online communication platforms can offer convenience, but face-to-face communication remains crucial for clarity and understanding. Various communication styles have distinct purposes and can affect learning and knowledge transfer. In SME-F entrepreneurship, inclusive and open communication empowers members to express their ideas and resolves communication problems. In summary, effective communication is essential in accomplishing organizational objectives.