ETHICS OF DA'WAH COMMUNICATION FROM THE PERSPECTIVE OF THE QUR'AN: COMPARATIVE STUDY WITH CONTEMPORARY COMMUNICATION THEORY

Authors

  • Lukmanul Hakim IAIN Pontianak

DOI:

https://doi.org/10.24260/joisco.v3i1.4112

Keywords:

Communication ethics, da'wah, Qur'an, contemporary communication theories, comparative study, communication principles.

Abstract

This study examines the ethics of da'wah communication from the perspective of the Qur'an and compares it with contemporary communication theories. The Qur'an provides clear guidelines on ethics in communication, encompassing principles such as honesty, patience, wisdom, compassion, and respect for differences. On the other hand, contemporary communication theories offer modern approaches that focus on empathetic, persuasive, and adaptive communication. This research aims to identify the similarities and differences between these two perspectives and contribute to the development of a more effective and Islamically sound da'wah communication model. The method used is a literature review, gathering relevant sources. The findings of this study show that although there are differences in approach, the communication principles taught in the Qur'an can be integrated with modern communication theories to create more effective and ethical da'wah communication.

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Published

2025-06-30

How to Cite

Hakim, L. (2025). ETHICS OF DA’WAH COMMUNICATION FROM THE PERSPECTIVE OF THE QUR’AN: COMPARATIVE STUDY WITH CONTEMPORARY COMMUNICATION THEORY. JOISCO: Journal of Islamic Communication, 3(1), 15–27. https://doi.org/10.24260/joisco.v3i1.4112