PERSUASIVE COMMUNICATION IN THE QURAN: IMPLICATIONS FOR CONTEMPORARY PREACHING
DOI:
https://doi.org/10.24260/joisco.v3i1.4695Keywords:
Persuasive Communication, Qur'an, Contemporary Da'wah, Communication EthicsAbstract
This research discusses the concept of persuasive communication in the Qur'an and its relevance to contemporary da'wah practices. Persuasive communication in the Qur'an emphasizes an approach full of wisdom, mau'izahah hasanah (good advice), mujadalah (polite dialogue) and qashasul Qur'an (stories). This approach is reflected in verses that indicate effective methods of message delivery, such as the use of empathic language, adaptation to the audience, and presentation of evidence and logic. In the context of contemporary da'wah, persuasive communication based on Qur'anic values can be a relevant strategy to face the challenges of the times, including cultural pluralism, differences in views, and the development of information technology. This research uses a qualitative method with a library research approach. This approach was chosen because it is in accordance with the research objectives, namely exploring the principles of communication in the Qur'anic perspective and comparing with contemporary communication theories through text and literature analysis. This study concludes that the Qur'an-based persuasive approach not only provides a strong theological foundation, but also offers practical solutions in delivering the message of Islam in an inclusive, peaceful and effective manner. The implications of this study are expected to enrich da'wah methods, both individually and institutionally, so that they are more relevant to the dynamics of society.
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