STRATEGI PEMASARAN PEDAGANG AYAM DI PASAR SINAR BERITA KECAMATAN PONTIANAK UTARA KOTA PONTIANAK
STRATEGI PEMASARAN PEDAGANG AYAM
Abstract
the marketing strategy carried out by the traders in the news ray market, North Pontianak District, Pontianak City. The type of research used is descriptive research. The processed data is the result of interviews with traders and buyers in the market. The development and competition of the business world in the current era of globalization is getting higher. This study aims to determine the marketing strategy of chicken traders in the method used is qualitative based on observations, interviews, and documentation. The results showed that the marketing strategy carried out by basic food traders using several strategies, among others, product strategy, timeliness of opening and speed of serving buyers can have an effect on reducing income. Price strategy, price openness is needed in trading, so that the product khiyar (bargaining) process can be mutually beneficial promotional strategies, where merchants take an emotional approach to foster consumer trust, while at the same time fostering a high social spirit.
References
Abdul A’la al-maududi, dasar-dasar ekonomi islam, pt.al-ma’arif : Bandung 1978. Hlm 101.
Arif yusf hamali,pemahaman setrategi bisnis dan kewirausahaan,prenadamedia group : Jakarta 2016.hlm 17.
Serian Wijanto,pengantar Entrepreneurship. Jakarta : pt grasido,2009. Hlm 172.
Sugiono, metode penelitian bisnis, bandung, 1999. Hlm. 1.
Dr. Drs, ismail, Manajemen strategi sector public, jawa timur :vc penerbit qiara media, 2019. Hlm 7-8.
Ali moertopo, strategi kebudayaan, Jakarta : pt, yayasan proklamasi csis,tt, hlm 7.
Ir. Agustina shinta. Manajemen pemasaran, malang : ub press, 2011. Hlm 1.
Hera emelya, strategi dalam pengembangan usaha, lampung. 2020. Hlm 20-24.
Tim penyusun kamus besar bahsa Indonesia, ed. 3 cet. 3, ( Jakarta : balai puskata 2005) hlm. 5.
Pandji anoraga. Pendekatan bisnis dalam era glabalisasi, Jakarta : rineka cipta, 2007. Hlm 90.
R indrawati, setrategi pengembangan uaha konveksi UD. 2019
Waldan, R (2017). Quality of Work Life Sebagai Solusi Peningkatan Kinerja Karyawan dalam Perspektif Islam. Jurnal Al-Hikmah, 12(2), 29-50.
Waldan, R (2020) The effect of Leader Support And Competence to the Organizational Commitment on Employees Performance of Human Resources Development Agency in West Kalimantan. Jurnal Ekonomi Bisnis dan Prakarya dan kewirausahaan (JEBIK), 9 (1), 31-49.
Waldan, R (2020) Zakat Distribution Management Of National Amil Zakat Agency Of West Kalimantan Province. Jurnal Al-Hikmah, 14 (1), 37-48.
Waldan, R (2020) Total Quality Management dalam Persperktif Islam. ICRHD: Journal of International Conference on Religion, Humanity, and Development, 1 (1), 159-268.
Waldan, R (2020) The Effect of Achivement Motivation Training on Improving Women EnterpreneursMotivation Sambas District, 7 (1), 18-29.
Waldan, R (2022) Resilience of Micro, Small and Medium Enterprises (MSMEs) Through Islamic Social Finance (ISF) after the Covid 19 Pandemic, Journal of Multidisciplinary Islamic Studies eISSN 2785-9223 2 (1), 20-28
Waldan, R (2022) Rumah Zakat Kalimantan Barat Dalam Tinjauan Manajemen Fundraising, Dakwatun: Jurnal Manajemen Dakwah 1 (2), 61-77
Waldan, R (2022) The Effect of The Implementation of Total Quality Management on Student Learning Achievement at SMA Islam Al-Azhar 10 Pontianak, At-Turats 14 (1), 122-130
Copyright (c) 2022 rizka amanda amanda
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).