DAKWAH STRATEGIES OF ISLAMIC WOMEN'S ORGANIZATIONS IN INDONESIA–MALAYSIA BORDER COMMUNITIES: A RESOURCE MOBILIZATION PERSPECTIVE
DOI:
https://doi.org/10.24260/1zbge084Keywords:
Strategi dakwah, organisasi perempuan, kawasan perbatasanAbstract
This study aims to analyze the dakwah strategies employed by Islamic women’s organizations in the Indonesia–Malaysia border region of West Kalimantan from a Resource Mobilization Theory perspective. Specifically, it examines the challenges faced by these organizations, the strategies they employ to address such challenges through resource mobilization, and the resulting impacts of their dakwah activities. This research adopts a qualitative design using a phenomenological approach. Data were collected through in-depth interviews, participant observation, and document analysis involving organizational leaders and dakwah practitioners from Badan Kontak Majelis Taklim (BKMT) and Persaudaraan Muslimah (Salimah) operating in Sambas Regency, West Kalimantan. The findings reveal that both organizations implement emotional, rational, and sensory dakwah strategies as conceptualized by Al-Bayanuni. Emotional strategies are reflected in persuasive communication and family development programs, rational strategies are manifested through religious study circles and strengthening religious understanding, while sensory strategies are implemented through social services and community empowerment initiatives. From the perspective of Resource Mobilization Theory, these strategies demonstrate the organizations’ ability to mobilize social, moral, material, and cultural resources through community solidarity, social networks, cadre development, and grassroots empowerment. These strategies are contextually adapted to address various challenges, including geographical isolation, inadequate infrastructure, limited financial and human resources, low religious participation, youth-related issues, and weak family resilience. The study further finds that these dakwah activities contribute to strengthening community spirituality, increasing social solidarity and participation, promoting women’s economic empowerment, and enhancing organizational capacity. Theoretically, this study extends the application of Resource Mobilization Theory to Islamic women’s dakwah movements in border communities. Practically, the findings provide insights for policymakers and Islamic organizations in developing sustainable community-based dakwah programs in peripheral and border regions. The originality of this study lies in its integration of dakwah strategy and resource mobilization perspectives within the context of Islamic women’s organizations operating in the Indonesia–Malaysia borderlands
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